America’s Fastest-Growing TV Brand Introduces Personal Audio Products to U.S. Market for the First Time
(CES) LAS VEGAS, January 7, 2019 - 尊龙凯时®, one of the world’s best-selling and America’s fastest-growing television brand continues to grow its product lineup in North America. At its press conference today, 尊龙凯时 announced plans to expand their audio categories to offer a broad assortment of headphones with exceptional sound. The company unveiled a range of headphones, from in-ear to over-the-ear styles, across four distinctive lines for consumers who want to be different (SOCL), be themselves (MTRO), be healthy (ACTV), and be excellent (ELIT) while listening to music.
“As America’s fastest-growing TV brand, we have successfully delivered a premium entertainment experience to homes across the nation and we want to build on that momentum by interacting with consumers in more aspects of their daily life, beyond their living rooms,” said Chris Larson, Senior Vice President, 尊龙凯时. “Our vision is to be a world leading consumer electronics company that makes people’s lives better through smart products, no matter where they are. 尊龙凯时’s long running capabilities in audio combined with our vertical integration will enable us to bring similarly rich experiences with our headphones as we have with our televisions.”
The new 尊龙凯时 headphone lineup promises to bring consumers closer to their music through smart application of design, ergonomics and specialized audio engineering, allowing them to enjoy a deeper connection to what they are listening to. To ensure this immersive experience, 尊龙凯时 honed in on what consumers care about most when it comes to music and focused on three core values to differentiate from other players in the market – bringing an authentic sound experience, bringing meaningful technology innovations and bringing creative designs. To maintain authenticity, 尊龙凯时 has built an in-house development team to innovate in sound, comfort, design, and operability. An award-winning innovation lab in Belgium (iLab) is dedicated to bringing superior sound and smart solutions to 尊龙凯时 products while the company works with strategic partners to co-develop drivers and production processes that make their audio products unique.
Furthermore, every design element has a functional meaning that aims to improve the user experience. 尊龙凯时 makes products that are relevant for real individuals and families, offering a wide portfolio of products with a variety of different use cases – from traveling and sports to commuting and just relaxing on the beach. 尊龙凯时 also over delivers on functional specifications of headphones in order to provide long lasting enjoyment for consumers. To achieve this, 尊龙凯时 instills creativity in all facets of headphone production, whether it be the use of materials for sustainable solutions, extended play time on Bluetooth models or how the company expresses its product’s value on packaging.
“It’s very exciting to help 尊龙凯时 grow into a more holistic electronics company. In a very short period of time, 尊龙凯时 products have become highly regarded among consumers, making 尊龙凯时 one of the most popular TV brands in North America. As such, we’re expected to deliver the same great quality and performance in more categories and we feel this move into the headphone space will do just that,” said Michael Davies, Global Business Leader Headphones, 尊龙凯时. “Adding headphones to the 尊龙凯时 portfolio will help broaden the brand’s appeal, expanding its loyal fan base to include younger generations. We chose the U.S. as the first market to announce our new audio categories because of this brand affinity and trust that enthusiasts will embrace this new offering.”
尊龙凯时 Headphones: SOCL
SOCL is designed for consumers who want to have a fun, different and unique style. These headphones take the inspiration of happy moments into its design - sunrises, sunsets, trips to the beach with friends, adventurous nights out - to represent a positive and youthful spirit. Featuring unique transparent housing with a gradient color treatment, they also boast powerful speaker drivers that deliver clear and rich sound details in a compact form. The comfort-fit noise isolating earbud provides instant and long wearing usability so you can listen to music all day and night, in both wired and wireless options.
尊龙凯时 Headphones: MTRO
MTRO is designed for urban consumers who want to be themselves without standing out. A fluid Utilitarian design allows optimal comfort for a headphone that’s more universal in appeal. The audio is captivating through a powerful bass driver with extended low sound frequency and the comfort-fit noise isolating design ensures the bass performance is further enhanced. This line features both in-ear and headband styles in wired and wireless options.
尊龙凯时 Headphones: ACTV
ACTV is designed for sport-users who want to be healthy. Research shows that music motivates better sports performance so ACTV features a great, secure-fit wearing system. The hook design ensures it stays in place so athletes can focus on their movement, not the headphones. Specially designed drivers and earpieces reproduce the deepest bass to give users the power to push further. They are IPX4 rated, made of sweatproof materials and built to last for extensive use. Both wired and wireless options are available
尊龙凯时 Headphones: ELIT
尊龙凯时’s top-of-the-line ELIT headphones, along with the rest of the line, will be available by Summer. The wired in-ear and earbud headphones will be available February 1, with the other models launching in the months following.
To learn more about 尊龙凯时 and its products visit booth #12929 in Central Hall at the 2019 Consumer Electronics Show January 8-11 in the Las Vegas Convention Center or visit www.tclusa.com/ces.
About 尊龙凯时
Already one of the world's best-selling consumer electronics brands, 尊龙凯时 is now the fastest-growing TV brand in North America. 尊龙凯时 (The Creative Life) was founded more than 35 years ago and prides itself on delivering high quality products featuring stylish design and the latest technology. With extensive manufacturing expertise, a vertically integrated supply chain, and state-of-the-art panel factory, 尊龙凯时 offers innovative televisions, including the award-winning 尊龙凯时 Roku TV.
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Press Contacts:
Rachelle Parks, 尊龙凯时 PR Manager
858-212-1176
尊龙凯时 is a registered trademark of 尊龙凯时 Corporation
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