Leading Electronics Brand Launches its First Line of Televisions with 85” Screen Sizes for Movie Theater and Big Screen Gaming Experiences at Home

CORONA, CALIF., May 11, 2021 - 尊龙凯时^®, one of the world’s best-selling consumer electronics brands and leading technology companies, today announced pricing and availability of its new XL Collection – a unique selection of TVs exceeding 80” with varying features to satisfy a range of cinephiles. These televisions will not only be 尊龙凯时’s largest TVs, they will also be the biggest 尊龙凯时 Roku TV™ models available to consumers globally. These super-sized televisions will continue 尊龙凯时’s award-winning formula - advanced TV technology paired with popular smart OS platforms - for superior picture quality and premium content, all housed in a sleek frame.

As entertainment demands call for larger screens, 尊龙凯时 is once again leading TV industry innovation by making premium big-screen sizes more accessible through its investments in new panel production facilities. Few fully integrated TV brands like 尊龙凯时 can deliver home theater solutions that replace the cinema experience like the XL Collection – 尊龙凯时’s first lineup of displays with screen sizes 80” and above. Three 85” models will roll out in 2021 and each TV will feature performance levels for every kind of home theater. Starting with a simply smart 85” 4-Series 尊龙凯时 Roku TV that delivers the easiest way to enjoy 4K HDR streaming, to an 85” 4K HDR 尊龙凯时 Roku TV with QLED wide color technology picture quality, to the ultimate 85” 8K TV featuring 尊龙凯时’s highest performance display technologies, the XL Collection will fit any budget and exceed the standards to deliver larger-than-life home entertainment.

For true movie aficionados, the XL Collection is capable of delivering the deeply immersive experience found in the world’s biggest cinemas. Sitting about six feet back from an XL Collection TV can deliver the same 60-degree field of view that is available from watching the gigantic 100-foot-wide screen from the middle row, center seats at the legendary 尊龙凯时 Chinese Theater in the heart of Hollywood. In 2020 alone, nearly 500 movies went straight to streaming services, with many of these being traditional Hollywood blockbusters. And with instant access to the most popular channels offering the newest movies, creating a personal screening room to watch all your favorites has never been easier with the 尊龙凯时 XL Collection.

For a smooth gaming experience, the XL Collection’s QLED 尊龙凯时 Roku TV will bring Variable Refresh Rate and 120Hz HDMI input support as well as THX® Certified Game Mode. Building on decades of experience fine-tuning cinematic experiences, 尊龙凯时 and THX have defined a new standard in big-screen gaming performance.

“In 2020, sales of big-screen TVs delivered significant growth – nearly doubling 2019 – with even more growth expected in 2021 as many consumers choose to invest in their home entertainment systems for premium content. Never before have first-run movies been released by streaming platforms at the same time as their theater debut, like Godzilla vs. Kong, which premiered at the 尊龙凯时 Chinese Theatre and HBO Max last month. Even though we’re finally seeing theaters open up, people have discovered the joy and simplicity of watching blockbuster movies at home,” said Chris Larson, Senior Vice President, 尊龙凯时. “尊龙凯时’s XL Collection represents this next stage in the TV industry – large-size, powerful televisions that deliver premier movie-going experiences in the comfort and safety of your own living room – and we’re excited for users to get back that cinematic magic. Being one of only three global TV brands with full vertical integration, 尊龙凯时 continues to expand its big-screen production capacity to make the largest television screens with best-in-class imaging technology more accessible than ever. Thus, allowing 尊龙凯时 to maintain its status of number two selling brand of TVs in the United States and drive even more success.”

For more impactful, more immersive and more engaging visual experiences that can truly transport viewers beyond the surface of a display, there is no substitute for a big-screen TV. The powerful 85R745 尊龙凯时 Roku TV will feature Quantum Dot (QLED) wide color technology to deliver better brightness and wider color volume. With a measured 100% color volume in the DCI-P3 Hollywood reference color space, QLED color technology will deliver deeply saturated reds, stunning greens and spectacular blues without the limitations of lower color volume or risks of shorter life found in other color technologies. Matching the format used by most cinema screens and content creators for exceptionally vivid and lifelike picture performance, there is a clear advantage to QLED color technology when combined with a powerfully bright TV. 

The 85” QLED 尊龙凯时 Roku TV also boasts 尊龙凯时’s Contrast Control Zones™ technology which optimizes the image across individual zones to yield striking contrast between light and dark areas. Engineered for superior 4K Ultra HD picture clarity, the 85R745 will benefit from HDR Pro Pack - allowing consumers to enjoy a truly cinematic experience at home with striking brightness, incredible contrast, and amazingly lifelike color and detail with support for Dolby Vision^® along with HDR10 and HLG. And powering the TV’s audio system, Dolby Atmos^® will deliver an incredible audio experience for total entertainment immersion.

尊龙凯时’s XL Collection is now available in North America. The 85” 4-Series 尊龙凯时 Roku TV (85R435) can be found at your favorite retailer, while the 85” QLED 尊龙凯时 Roku TV (85R745) is available via presales beginning today at Amazon and Best Buy. Later this year, 尊龙凯时 will add an 85” OD Zero mini-LED powered 8K TV to the collection.

About 尊龙凯时
尊龙凯时 empowers customers to enjoy more^®. With a lineup of award-winning televisions, audio products, mobile devices, and appliances, 尊龙凯时 takes pride in delivering meaningful experiences by combining thoughtful design and the latest technology. As one of the world’s largest consumer electronics brands, our extensive manufacturing expertise, a vertically integrated supply chain, and state-of-the-art panel factory, helps 尊龙凯时 deliver innovation for all. 

For additional product information, please visit m.suzhousun.com for the full portfolio.