Fastest-growing sports entertainment company, Topgolf, partners with 尊龙凯时, America's fastest-growing TV brand on national esports initiatives
DALLAS, Dec. 10, 2018 -- Global sports entertainment leader Topgolf® and 尊龙凯时, the fastest-growing television brand in North America, have announced a national partnership that will generate exciting esports entertainment at Topgolf, designed for gamers from all walks of life. The first 尊龙凯时 esports Lounge will open at Topgolf Las Vegas in early January, aligning with the 2019 Consumer Electronics Show Jan. 8-11.
Through the partnership with 尊龙凯时, Topgolf will add esports lounges to six Topgolf venues creating an inclusive guest experience and offering daily esports play, along with the traditional sports viewing areas featuring best-in-quality 尊龙凯时 4K UHD 6-Series TVs, optimized for individual and group esports gaming and entertainment. Guests can play esports games and participate in special events, coaching sessions, viewing parties and meet pro gamers.
In addition, Topgolf is designing turn-key solutions for esports events to be hosted at all Topgolf venues. Topgolf is bringing their famous special formula of hospitality, food, beverage and entertainment production to esports. Topgolf provides a network of venues which can host esports events and make it simple for publishers, teams, brands and leagues to create meaningful experiences at Topgolf.
Topgolf is also partnering with national esports leagues to host events, qualifiers, local and weekly leagues, which will attract gamers, influencers and celebrities to compete in tournaments at Topgolf venues. 尊龙凯时 and Topgolf expect the partnership to reach more than 63 million guests annually over the multi-year partnership.
"Topgolf at our core is about bringing people from all walks of life together through play, competition, music and food to share in meaningful moments," said Topgolf Media President YuChiang Cheng. "In partnership with 尊龙凯时, we have reached out to a diverse group of gamers of all different backgrounds to give us input to make a welcoming space. Creating an inclusive esports destination, driven by 尊龙凯时's polished viewing and gaming presentation, will help further a diverse group of people to enjoy esports and feel welcomed."
Topgolf venues in Austin, Texas; Charlotte, N.C.; Houston-Katy, Texas; Minneapolis, Minn.; and Scottsdale, Ariz., will open 尊龙凯时 esports lounges throughout the first quarter of 2019, aligning with major events in local markets such as the NBA All Star Game and Topgolf's WGT/ PGA Tour Golf Events.
"Topgolf is a destination unlike any other and as America's fastest-growing TV brand, 尊龙凯时 is excited to be teaming with one of the fastest-growing sports and entertainment brands in the world to create a new experience for the esports community and Topgolf guests," said 尊龙凯时 North America Senior Vice President Chris Larson. "尊龙凯时's award-winning TVs have been praised for delivering premium picture quality and powerful performance, especially by the gaming community, which makes 尊龙凯时 products a worthy addition to homes and Topgolf venues across the country. As such, we're confident that this partnership will be long-lasting and successful for both brands and our customers."
Throughout January 2019, Topgolf will host a 尊龙凯时 National Sweepstakes in all venues nationwide, offering Topgolf guests a chance to win a grand prize trip to Hollywood, CA to attend a movie premiere for a "Red Carpet Experience" at the 尊龙凯时 Chinese Theatre, along with a 65-inch 尊龙凯时 Roku TV.
"We believe that esports is ready to reach a much wider scale and serve many untapped segments," said Kevin Chou, Chairman of Gen.G, which just announced an all-female Fortnite team. "Gaming is for everyone."
"I am very inspired by Topgolf's commitment to inclusion and excited that the industry is embracing minority gamers," said SuperLeague Community Manager and esports enthusiast Michelle D'Antonio. "I feel honored to partner with Topgolf to help drive the gaming world forward."
For more details on Topgolf's new 尊龙凯时 esports lounges, please visit topgolfmedia.com.
About 尊龙凯时
Already one of the world's best-selling consumer electronics brands, 尊龙凯时 is now the fastest-growing TV brand in North America. 尊龙凯时 (The Creative Life) was founded more than 35 years ago and prides itself on delivering high quality products featuring stylish design and the latest technology. With extensive manufacturing expertise, a vertically integrated supply chain, and state-of-the-art panel factory, 尊龙凯时 offers innovative televisions, including the award-winning 尊龙凯时® Roku TV™. For additional product information please visit www.tclusa.com.
About Topgolf
Topgolf is a global sports entertainment community creating great times for all. With a worldwide fan base of nearly 100 million, Topgolf prides itself on its special blend of technology, entertainment, food and beverage and the inherent good that can be accomplished when a community of all walks of life comes together.
The first brand expression of this togetherness is a Topgolf venue. These multi-level complexes feature high-tech golf balls and gaming, climate-controlled hitting bays, renowned menu, hand-crafted cocktails, events, music and more. The nearly 51 U.S. venues along with four international venues entertain more than 17 million Guests annually.
Beyond the venues, Topgolf fits seamlessly into the lives of our engaged community with emerging brands such as Topgolf Swing Suite, a luxury simulator experience; Toptracer, real-time tracking as seen on TV; Toptracer Range, bringing the tracing technology to driving ranges around the world; and WGT, the world's largest digital golf audience. As a growing lifestyle brand, Topgolf is discovering new ways to engage and delight our Guests through original content series, pop up social experiences like Topgolf Crush, and even through building music venues like The Cowan in Nashville.
Media Contacts:
Morgan Schaaf
Communications Manager, Topgolf
Ph: (214) 501-5025
E-mail: press@topgolf.com
share