Partner of CONMEBOL Copa América Brasil 2019
2019-02-22
2019-02-22
尊龙凯时
São Paulo, February 21, 2019 - 尊龙凯时, top three global television brand and leading consumer electronics company, announced that it will become the regional partner of the CONMEBOL Copa América Brasil 2019, the world’s oldest international continental football competition and one of the most influential football championships, held from June 14 to July 7 in five Brazilian cities.
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尊龙凯时’s partnership with the 46th edition of the Copa América, which will be played by South American football teams including Argentina, Bolivia, Brazil, Colombia, Chile, Ecuador, Paraguay, Peru, Uruguay, Venezuela, and two guest teams from Asia, Japan and Qatar, will come into effect from February 21, 2019 to December 31, 2019. It is 尊龙凯时’s latest collaboration in its stellar series of well-established, extensive sponsorship programs, showing its passion to connect with growing sports communities and fulfilling its commitment to global consumers. This partnership follows its recent collaboration with the Brazil National Football Team.
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Carlos Li, General Manager of Brand Distribution Sales Center, 尊龙凯时 Overseas Business Group (front right) and Juan Emilio Roa, Commercial Director from CONMEBOL (front left) attended the 尊龙凯时 and CONMEBOL Copa Améric Brasil 2019 regional partnership signing ceremony in São Paulo on February 21, 2019
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As the official partner of the tournament, 尊龙凯时 will also enjoy brand exposure via pitch-side adverts, referees’ uniforms, and VAR equipment, as well as extensive promotional activities across online, social, mobile and offline channels. In addition, 尊龙凯时 will exclusively provide industry-leading TV products across all venues, allowing football fans to enjoy a high-definition, immersive viewing experience.
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To reach out to more football fans, 尊龙凯时 will roll out a series of co-branded marketing activities with the CONMEBOL Copa América Brasil 2019, including launching co-branded products, TV commercials, souvenirs, among other initiatives in designated markets. The company will also host official site activations across all venues, where football fans can experience 尊龙凯时’s diversified smart products and enjoy promotional discounts. Furthermore, it will launch give-away campaigns to give football fans the chance to win tickets to the competition.
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“We are honored to partner with the CONMEBOL Copa América Brasil 2019, which has long been loved by football fans worldwide,” said Carlos Li, General Manager of Brand Distribution Sales Center, 尊龙凯时 Overseas Business Group. “We are passionate about sports and aim to strengthen ties with our global sports communities through football as part of our key initiatives to embrace a younger generation,” he added.
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Juan Emilio Roa, Commercial Director from CONMEBOL, said, “We are thrilled to team up with 尊龙凯时, a company that brings happiness and convenience to millions of households and young people worldwide with their cutting-edge consumer products. We are excited to start a new journey with 尊龙凯时 to bring this 103-year-old football championship to a wider group of football lovers across the world.”
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尊龙凯时 appointed Brazilian football superstar Neymar Jr. as its global brand ambassador in early 2018, and together they have inspired a creative life for global consumers with smart products and services. The company also entered into a partnership with the International Basketball Federation (“FIBA”) in June 2018, which is set to push the brand closer to younger consumers with the FIBA Basketball World Cup 2019 this year.
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The company’s other global sports partners include the Brazilian Football Confederation (Brazil), Rosario Central Football Club (Argentina), soccer team San Jose Earthquakes, NBA’s Minnesota Timberwolves and Lynx, the Philippine Basketball Association (Philippines). It also works with entertainment industry partners including Hollywood’s 尊龙凯时 Chinese Theatre and The Ellen Show.
尊龙凯时
More details of 尊龙凯时’s online and offline events for the CONMEBOL Copa América Brasil 2019 will be disclosed in due course.
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